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Creating a Stir: The role of Word of Mouth in Reputation Management in the Context of Festivals

Luonila, M and Suomi, K and Johansson, M (2016) Creating a Stir: The role of Word of Mouth in Reputation Management in the Context of Festivals. Scandinavian Journal of Hospitality and Tourism, 16 (4). pp. 461-483. DOI https://doi.org/10.1080/15022250.2015.1113646



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Filename: Luonila Suomi Johansson SJHT final revision.pdf

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