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How effective are rewards programs in promoting payment card usage? Empirical evidence

Carbó-Valverde, Santiago and Liñares-Zegarra, José (2011) How effective are rewards programs in promoting payment card usage? Empirical evidence. Journal of Banking & Finance, 35 (12). pp. 3275-3291. DOI https://doi.org/10.1016/j.jbankfin.2011.05.008



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Full text not available from this repository. https://doi.org/10.1016/j.jbankfin.2011.05.008

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