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Enhancing Inter functional coordination and marketing performance: utilization of the motivation/ability/opportunity framework

Mohsen, K and Eng, T (2013) Enhancing Inter functional coordination and marketing performance: utilization of the motivation/ability/opportunity framework. UNSPECIFIED. EBS Working Papers WP2013-9, University of Essex, Colchester.



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Filename: WP2013-9_Mohsen_Inter_functional_coordination.pdf

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