Article

Balmer, John MT and Burghausen, Mario (2019) 'Marketing, the past and corporate heritage.' Marketing Theory, 19 (2). pp. 217-227. ISSN 1470-5931

Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) 'Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands.' Journal of Brand Management, 23 (1). pp. 67-88. ISSN 1350-231X

Balmer, John MT and Burghausen, Mario (2015) 'Explicating corporate heritage, corporate heritage brands and organisational heritage.' Journal of Brand Management, 22 (5). pp. 364-384. ISSN 1350-231X

Balmer, John MT and Burghausen, Mario (2015) 'Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory.' Journal of Brand Management, 22 (5). pp. 385-411. ISSN 1350-231X

Burghausen, Mario and Balmer, John MT (2015) 'Corporate heritage identity stewardship: a corporate marketing perspective.' European Journal of Marketing, 49 (1/2). pp. 22-61. ISSN 0309-0566

Burghausen, Mario and Balmer, John MT (2014) 'Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity.' Journal of Business Research, 67 (11). pp. 2311-2323. ISSN 0148-2963

Book Section

Burghausen, Mario and Balmer, John MT (2017) 'Corporate heritage identity stewardship.' In: Balmer, John MT, (ed.) Foundations of Corporate Heritage. Routledge, 169 - 213. ISBN 9781138833555, 113883355X

Burghausen, Mario and Balmer, John MT (2017) 'Repertoires of the corporate past.' In: Balmer, John MT, (ed.) Foundations of Corporate Heritage. Routledge, 130 - 150. ISBN 9781138833555, 113883355X