Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, 130 - 150.
Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, 130 - 150.
Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, 130 - 150.
Abstract
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Branding (Marketing), Corporate Heritage, Corporate Branding, Corporate Identity |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Social Sciences > Essex Business School |
| Depositing User: | Unnamed user with email elements@essex.ac.uk |
| Date Deposited: | 21 Aug 2017 12:03 |
| Last Modified: | 05 Feb 2020 12:15 |
| URI: | http://repository.essex.ac.uk/id/eprint/20223 |
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