Addressing Rural Social Exclusion in the Developing World: Exploring the Role of African Social Purpose Ventures

Purpose – This chapter considers social purpose venturing as a vehicle for addressing social exclusion in the rural developing world, illustrated with reference to case examples across a range of East and Southern African countries. Methodology/approach – Data was collected during in-depth case study research with social purpose ventures in various African countries. Qualitative research methods were primarily employed including interviews, stakeholder focus groups and observational research. Findings – Six channels through which social purpose ventures contribute to tackling social exclusion amongst rural BoP communities are identified. These include ventures with the BoP as employees, producers, consumers, entrepreneurs, service users and shareholders. Characteristics for successful social purpose ventures are also discussed. Research implications – The chapter adds to knowledge in the field of social purpose venturing in the developing world. It identifies various channels through which such ventures help tackle rural social exclusion and also factors influencing their success. Practical implications – The chapter provides insights for practitioners and policy makers, particularly in relation to facilitating successful social purpose venturing. Social implications – This chapter contributes to better practice in rural development in the Global South. Originality/value – Insights relevant to academic and practitioner audiences are provided, as the chapter addresses a subject area and region that have received limited attention.