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Modelling of Consumer Goods Markets

Glavin, Stephen E and Sengupta, Abhijit (2015) Modelling of Consumer Goods Markets. In: Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, pp. 468-492. ISBN 9781466665477. Official URL: https://doi.org/10.4018/978-1-4666-6547-7.ch020



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Filename: ABM Consumer Behaviour Chapter 2 Repository.pdf

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