Items where Author is "Oliveira, Joao"

Oliveira, Joao and Hultman, Magnus and Boso, Nathaniel and Hodgkinson, Ian and Hughes, Paul and Nemkova, Ekaterina and Souchon, Anne (2023) Decision-making in international marketing: past, present, and future. International Marketing Review, 40 (3). pp. 413-428. DOI https://doi.org/10.1108/IMR-11-2022-0249

Oliveira, Joao and Cadogan, John W and Gnizy, Itzhak and Abdul Talib, Asmat (2023) How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing, 32 (3). pp. 251-265. DOI https://doi.org/10.1080/0965254X.2023.2182448

Oliveira, Joao and Ifie, Kemefasu and Sykora, Martin and Tsougkou, Eleni and Castro, Vitor and Elayan, Suzanne (2022) The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research, 140. pp. 49-61. DOI https://doi.org/10.1016/j.jbusres.2021.11.063