Items where Author is "Oliveira, Joao"

Article

Oliveira, Joao and Hultman, Magnus and Boso, Nathaniel and Hodgkinson, Ian and Hughes, Paul and Nemkova, Ekaterina and Souchon, Anne (2023) Decision-making in international marketing: past, present, and future. International Marketing Review, 40 (3). pp. 413-428. DOI https://doi.org/10.1108/IMR-11-2022-0249

Oliveira, Joao and Cadogan, John W and Gnizy, Itzhak and Abdul Talib, Asmat (2023) How Many Eggs in How Many Baskets? National Versus Regional Diversification Strategies and Export Success. Journal of Strategic Marketing. DOI https://doi.org/10.1080/0965254X.2023.2182448

Oliveira, Joao and Ifie, Kemefasu and Sykora, Martin and Tsougkou, Eleni and Castro, Vitor and Elayan, Suzanne (2022) The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing. Journal of Business Research, 140. pp. 49-61. DOI https://doi.org/10.1016/j.jbusres.2021.11.063