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Mohiuddin Babu, Mujahid and Liu, Hongfei and Jayawardhena, Chanaka and Dey, Bidit Lal (2019) Impact of market orientation on firm’s customer-based performance: The moderating role of employee orientation. Journal of Marketing Management, 35 (7-8). pp. 662-692. DOI https://doi.org/10.1080/0267257x.2019.1585928

Jacobi, ES and Freund, J and Araujo, L (2015) Is there a gap in the market, and is there a market in the gap? How advertising planning performs markets. Journal of Marketing Management, 31 (1-2). pp. 37-61. DOI https://doi.org/10.1080/0267257X.2014.943675

Freund, J and Jacobi, ES (2013) Revenge of the brand monsters: How Goldman Sachs? doppelgänger turned monstrous. Journal of Marketing Management, 29 (1-2). pp. 175-194. DOI https://doi.org/10.1080/0267257x.2013.764347

Poulis, Konstantinos and Poulis, Efthimios (2012) Polyethnic market orientation and performance: A fast-moving consumer goods perspective. Journal of Marketing Management, 28 (5-6). pp. 609-628. DOI https://doi.org/10.1080/0267257x.2011.558380

Murphy, Stephen and Patterson, Maurice (2011) Motorcycling edgework: A practice theory perspective. Journal of Marketing Management, 27 (13-14). pp. 1322-1340. DOI https://doi.org/10.1080/0267257x.2011.627366

Eng, Teck-Yong (2008) Customer portfolio planning in a business network context. Journal of Marketing Management, 24 (5-6). pp. 567-587. DOI https://doi.org/10.1362/026725708x325995