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Akram, Muhammad S and Malhotra, Neeru and Goraya, M Awais and Shareef, Mahmud and Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181. p. 121771. DOI https://doi.org/10.1016/j.techfore.2022.121771

Goraya, M Awais Shakir and Zhu, Jing and Akram, Muhammad Shakaib and Shareef, Mahmud Akhter and Malik, Aneela and Bhatti, Zeeshan Ahmed (2022) The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter? Journal of Retailing and Consumer Services, 65 (March). p. 102130. DOI https://doi.org/10.1016/j.jretconser.2020.102130

Goraya, M Awais Shakir and Jing, Zhu and Shareef, Mahmud Akhter and Imran, Muhammad and Malik, Aneela and Akram, Muhammad Shakaib (2021) An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets, 31 (1). pp. 181-195. DOI https://doi.org/10.1007/s12525-019-00347-w

Malik, Aneela and Merunka, Dwight and Akram, Muhammad and Barnes, Bradley and Chen, Annie (2020) Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing, 37 (10). pp. 1378-1395. DOI https://doi.org/10.1002/mar.21386

Hidayat-ur-Rehman, Imdadullah and Akram, Muhammad Shakaib and Malik, Aneela and Mokhtar, Shamsul A and Bhatti, Zeeshan Ahmed and Khan, Muhammad Asif (2020) Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value. SAGE Open, 10 (2). p. 215824402093185. DOI https://doi.org/10.1177/2158244020931856

Khan, Muhammad Asif and Ashraf, Rohail and Malik, Aneela (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. DOI https://doi.org/10.1108/apjml-12-2017-0332

Akram, Muhammad Shakaib and Malik, Aneela and Shareef, Mahmud Akhter and Goraya, M Awais Shakir (2019) Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk. Government Information Quarterly, 36 (2). pp. 237-251. DOI https://doi.org/10.1016/j.giq.2018.12.007

Akram, M Shakaib and Goraya, M Awais Shakir and Malik, Aneela and Aljarallah, Amer M (2018) Organizational Performance and Sustainability: Exploring the Roles of IT Capabilities and Knowledge Management Capabilities. Sustainability, 10 (10). p. 3816. DOI https://doi.org/10.3390/su10103816

Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302

Malik, Aneela Akram and Merunka, Dwight and Akram, Muhammad Shakaib (2011) Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6 (4). pp. 291-303. DOI https://doi.org/10.1108/17468801111170329