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Goraya, Muhammad Awais Shakir and Yaqub, Muhammad Zafar and Khan, Muhammad Asif and Akram, Muhammad Shakaib and Alofaysan, Hind (2024) Transforming performance: how agility, response, resilience and support shape success in digital strategies. Information Technology & People. DOI https://doi.org/10.1108/ITP-05-2024-0592

Shareef, Mahmud Akhter and Akram, Muhammad Shakaib and Tegwen Malik, F and Kumar, Vinod and Dwivedi, Yogesh K and Giannakis, Mihalis (2023) An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic. Journal of Business Research, 161. p. 113839. DOI https://doi.org/10.1016/j.jbusres.2023.113839

Pradhan, Debasis and Kuanr, Abhisek and Anupurba Pahi, Sampa and Akram, Muhammad S (2023) Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands. Psychology and Marketing, 40 (1). pp. 27-47. DOI https://doi.org/10.1002/mar.21749

Akram, Muhammad S and Malhotra, Neeru and Goraya, M Awais and Shareef, Mahmud and Malik, Aneela and Lal, Banita (2022) User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity. Technological Forecasting and Social Change, 181. p. 121771. DOI https://doi.org/10.1016/j.techfore.2022.121771

Cui, Xingwen and Xie, Qinghong and Zhu, Jing and Shareef, Mahmud Akhter and Goraya, M Awais Shakir and Akram, Muhammad Shakaib (2022) Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior. Journal of Retailing and Consumer Services, 65. p. 102869. DOI https://doi.org/10.1016/j.jretconser.2021.102869

Goraya, M Awais Shakir and Zhu, Jing and Akram, Muhammad Shakaib and Shareef, Mahmud Akhter and Malik, Aneela and Bhatti, Zeeshan Ahmed (2022) The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter? Journal of Retailing and Consumer Services, 65 (March). p. 102130. DOI https://doi.org/10.1016/j.jretconser.2020.102130

Dwivedi, Yogesh K and Shareef, Mahmud A and Akram, Muhammad S and Bhatti, Zeeshan A and Rana, Nripendra P (2022) Examining the effects of enterprise social media on operational and social performance during environmental disruption. Technological Forecasting and Social Change, 175. p. 121364. DOI https://doi.org/10.1016/j.techfore.2021.121364

Bhatti, Zeeshan Ahmed and Arain, Ghulam Ali and Yasin, Hina Mahboob and Khan, Muhammad Asif and Akram, Muhammad Shakaib (2021) The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation. Information Technology and People, 34 (5). pp. 1419-1438. DOI https://doi.org/10.1108/itp-04-2020-0190

Zhang, Hongfang and Xiao, Huilin and Wang, Yanling and Shareef, Mahmud A and Akram, Muhammad Shakaib and Goraya, M Awais Shakir (2021) An integration of antecedents and outcomes of business model innovation: A meta-analytic review. Journal of Business Research, 131. pp. 803-814. DOI https://doi.org/10.1016/j.jbusres.2020.10.045

Butt, Asad H and Ahmad, Hassan and Goraya, Muhammad AS and Akram, Muhammad Shakaib and Shafique, Muhammad N (2021) Let's play: Me and my AI‐powered avatar as one team. Psychology and Marketing, 38 (6). pp. 1014-1025. DOI https://doi.org/10.1002/mar.21487

Goraya, M Awais Shakir and Jing, Zhu and Shareef, Mahmud Akhter and Imran, Muhammad and Malik, Aneela and Akram, Muhammad Shakaib (2021) An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business. Electronic Markets, 31 (1). pp. 181-195. DOI https://doi.org/10.1007/s12525-019-00347-w

Shareef, Mahmud Akhter and Kumar, Vinod and Dwivedi, Yogesh K and Kumar, Uma and Akram, Muhammad Shakaib and Raman, Ramakrishnan (2021) A new health care system enabled by machine intelligence: Elderly people's trust or losing self control. Technological Forecasting and Social Change, 162. p. 120334. DOI https://doi.org/10.1016/j.techfore.2020.120334

Malik, Aneela and Merunka, Dwight and Akram, Muhammad and Barnes, Bradley and Chen, Annie (2020) Self-Concept, Individual Characteristics and Counterfeit Consumption: Evidence from an Emerging Market. Psychology and Marketing, 37 (10). pp. 1378-1395. DOI https://doi.org/10.1002/mar.21386

Bhatti, Zeeshan Ahmed and Arain, Ghulam Ali and Akram, Muhammad Shakaib and Fang, Yu-Hui and Yasin, Hina Mahboob (2020) Constructive Voice Behavior for Social Change on Social Networking Sites: A Reflection of Moral Identity. Technological Forecasting and Social Change, 157. p. 120101. DOI https://doi.org/10.1016/j.techfore.2020.120101

Akram, Muhammad Shakaib and Malik, Aneela and Shareef, Mahmud Akhter and Goraya, M Awais Shakir (2019) Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk. Government Information Quarterly, 36 (2). pp. 237-251. DOI https://doi.org/10.1016/j.giq.2018.12.007

Akram, M Shakaib and Goraya, M Awais Shakir and Malik, Aneela and Aljarallah, Amer M (2018) Organizational Performance and Sustainability: Exploring the Roles of IT Capabilities and Knowledge Management Capabilities. Sustainability, 10 (10). p. 3816. DOI https://doi.org/10.3390/su10103816

Shaikh, Shayan and Malik, Aneela and Akram, MS and Chakrabarti, Ronika (2017) Do luxury brands successfully entice consumers? The role of bandwagon effect. International Marketing Review, 34 (4). pp. 498-513. DOI https://doi.org/10.1108/imr-09-2014-0302

Malik, Aneela Akram and Merunka, Dwight and Akram, Muhammad Shakaib (2011) Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism. International Journal of Emerging Markets, 6 (4). pp. 291-303. DOI https://doi.org/10.1108/17468801111170329