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A corporate social entrepreneurship approach to market-based poverty reduction

Zaefarian, R and Tasavori, M and Ghauri, PN (2015) 'A corporate social entrepreneurship approach to market-based poverty reduction.' Emerging Markets Finance and Trade, 51 (2). 320 - 334. ISSN 1540-496X

20161017-Corporate social entrepreneurship approach toward market-based poverty reduction.pdf - Accepted Version

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In this article, we aim to conceptualize a market-based approach to poverty reduction from a corporate social entrepreneurship (CSE) perspective. Specifically, we describe some market-based initiatives at the base of the economic pyramid and relate them to the social entrepreneurship literature. We refer to the entrepreneurial activities of multinational corporations that create social value as CSE. We then conceptualize CSE according to the corporate entrepreneurship and social entrepreneurship domains and shed light on how corporations can implement CSE. Finally, by reviewing relevant literature, we propose some of the factors that can stimulate CSE in organizations and some of the benefits companies can gain by implementing CSE.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: Faculty of Social Sciences > Essex Business School
Depositing User: Jim Jamieson
Date Deposited: 09 Jul 2015 13:21
Last Modified: 07 Apr 2021 10:15

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