Zaefarian, Reza and Tasavori, Misagh and Ghauri, Pervez N (2015) A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction. Emerging Markets Finance and Trade, 51 (2). pp. 320-334. DOI https://doi.org/10.1080/1540496x.2015.1021606
Zaefarian, Reza and Tasavori, Misagh and Ghauri, Pervez N (2015) A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction. Emerging Markets Finance and Trade, 51 (2). pp. 320-334. DOI https://doi.org/10.1080/1540496x.2015.1021606
Zaefarian, Reza and Tasavori, Misagh and Ghauri, Pervez N (2015) A Corporate Social Entrepreneurship Approach to Market-Based Poverty Reduction. Emerging Markets Finance and Trade, 51 (2). pp. 320-334. DOI https://doi.org/10.1080/1540496x.2015.1021606
Abstract
In this article, we aim to conceptualize a market-based approach to poverty reduction from a corporate social entrepreneurship (CSE) perspective. Specifically, we describe some market-based initiatives at the base of the economic pyramid and relate them to the social entrepreneurship literature. We refer to the entrepreneurial activities of multinational corporations that create social value as CSE. We then conceptualize CSE according to the corporate entrepreneurship and social entrepreneurship domains and shed light on how corporations can implement CSE. Finally, by reviewing relevant literature, we propose some of the factors that can stimulate CSE in organizations and some of the benefits companies can gain by implementing CSE.
Item Type: | Article |
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Uncontrolled Keywords: | base of the pyramid; corporate social entrepreneurship; corporate social responsibility; market-based approach to poverty; poverty; social entrepreneurship |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HV Social pathology. Social and public welfare |
Divisions: | Faculty of Social Sciences Faculty of Social Sciences > Essex Business School |
SWORD Depositor: | Unnamed user with email elements@essex.ac.uk |
Depositing User: | Unnamed user with email elements@essex.ac.uk |
Date Deposited: | 09 Jul 2015 13:21 |
Last Modified: | 30 Oct 2024 20:22 |
URI: | http://repository.essex.ac.uk/id/eprint/14056 |
Available files
Filename: 20161017-Corporate social entrepreneurship approach toward market-based poverty reduction.pdf