Items where Author is "Burghausen, Mario"

Article

Burghausen, Mario (2023) The Presence of the Omni-temporal: Theoretical Foundations of (Corporate) Brand Heritage Design. Journal of Brand Management, 30 (2). pp. 129-143. DOI https://doi.org/10.1057/s41262-022-00302-9

Golob, Urša and Burghausen, Mario and Kernstock, Joachim and Davies, Mark AP (2022) Brand management and sustainability: Exploring potential for the transformative power of brands. Journal of Brand Management, 29 (6). pp. 513-519. DOI https://doi.org/10.1057/s41262-022-00293-7

Balmer, John MT and Burghausen, Mario (2019) Marketing, the past and corporate heritage. Marketing Theory, 19 (2). pp. 217-227. DOI https://doi.org/10.1177/1470593118790636

Santos, Fernando Pinto and Burghausen, Mario and Balmer, John MT (2016) Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands. Journal of Brand Management, 23 (1). pp. 67-88. DOI https://doi.org/10.1057/bm.2015.48

Balmer, John MT and Burghausen, Mario (2015) Explicating corporate heritage, corporate heritage brands and organisational heritage. Journal of Brand Management, 22 (5). pp. 364-384. DOI https://doi.org/10.1057/bm.2015.26

Balmer, John MT and Burghausen, Mario (2015) Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory. Journal of Brand Management, 22 (5). pp. 385-411. DOI https://doi.org/10.1057/bm.2015.25

Burghausen, Mario and Balmer, John MT (2015) Corporate heritage identity stewardship: a corporate marketing perspective. European Journal of Marketing, 49 (1/2). pp. 22-61. DOI https://doi.org/10.1108/ejm-03-2013-0169

Burghausen, Mario and Balmer, John MT (2014) Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity. Journal of Business Research, 67 (11). pp. 2311-2323. DOI https://doi.org/10.1016/j.jbusres.2014.06.019

Burghausen, Mario and M.T. Balmer, John (2014) Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective. Corporate Communications: An International Journal, 19 (4). pp. 384-402. DOI https://doi.org/10.1108/ccij-05-2013-0032

Book Section

Burghausen, Mario (2022) Towards a Co-Creational Perspective on Corporate Heritage Branding. In: The Routledge Companion to Corporate Branding. Routledge, pp. 345-363. ISBN 9781003035749. Official URL: http://doi.org/10.4324/9781003035749-26

Burghausen, Mario and Balmer, John MT (2017) Corporate heritage identity stewardship. In: Foundations of Corporate Heritage. Routledge, London, pp. 169-213. ISBN 9781138833555.

Burghausen, Mario and Balmer, John MT (2017) Repertoires of the corporate past. In: Foundations of Corporate Heritage. Routledge, London, pp. 130-150. ISBN 9781138833555.